At our ranches, the cowboy is the backbone of our team. They’re
our eyes and ears on the ground, protecting both our cattle and our ranch. In
short, they are the stewards of our most important resources. A cowboy needs to
respect the cattle innately. He must have an eye to notice early stages of
illness, behavioral changes or looks in cattle. He must be caring, attentive,
and responsible with the animals. He must be patient.
There is a code among cowboys that transcends copyrights, technology, and other manifestations of culture that some folks may consider “modern.” The cowboy way is simple. A true cowboy is decent, treats both humans and nature with dignity and respect, and never threatens to use a lawyer where a handshake or a respectful conversation would suffice.